On June 6, 2018, KOB ran the first poll conducted and released by Carrol Strategies that showed Democrat Michelle Lujan Grisham with 50.5%, Republican Steve Pearce with 42.1%, Libertarian Bob Walsh with 3.1% and Undecided at 4.3% in the race for Governor.
A new Survey USA/KOB poll released June 25, 2018 now has Michell Lujan Grisham leading Steve Pearce by 13% in the race for New Mexico governor.
This second KOB 4 poll has Lujan Grisham again in the lead with 51%, Republican Steve Pearce with 38%, Libertarian Bob Walsh with 3% and 8% of voter’s undecided.
Within days after June 5 primary, Democrat Michelle Lujan Grisham began running her TV commercials that were very positive and reintroduced herself again to the voting public giving a very compelling personal background regarding her family.
Within a few days after the first poll showing Steve Pearce behind, Pearce began running his “feel good about me ads.”
The one feel good ad he ran in the primary was “I was born a poor white guy ad” as he struggled as an infant of tender months to overcome obstacles to live in Texas.
The election is in four months away, which is an eternity in politics.
It is likely Michelle Lujan Grisham began running commercials so early to protect and preserve her overwhelming landslide in the primary and to keep Democrats motivated and to protect the lead she already has.
The next faze now will be for Pearce to start unloading all the negativity he can on Michelle Lujan Grisham.
No matter what voters say about them, negative ads work and for Pearce to have any hope of closing the gap, he will have to go negative.
Brace yourself for one expensive and nasty general election race.