Feel Good Ads Usually Followed By Negative Ads

On June 6, 2018, KOB ran the first poll conducted and released by Carrol Strategies that showed Democrat Michelle Lujan Grisham with 50.5%, Republican Steve Pearce with 42.1%, Libertarian Bob Walsh with 3.1% and Undecided at 4.3% in the race for Governor.


A new Survey USA/KOB poll released June 25, 2018 now has Michell Lujan Grisham leading Steve Pearce by 13% in the race for New Mexico governor.


This second KOB 4 poll has Lujan Grisham again in the lead with 51%, Republican Steve Pearce with 38%, Libertarian Bob Walsh with 3% and 8% of voter’s undecided.

Within days after June 5 primary, Democrat Michelle Lujan Grisham began running her TV commercials that were very positive and reintroduced herself again to the voting public giving a very compelling personal background regarding her family.

Within a few days after the first poll showing Steve Pearce behind, Pearce began running his “feel good about me ads.”

The one feel good ad he ran in the primary was “I was born a poor white guy ad” as he struggled as an infant of tender months to overcome obstacles to live in Texas.


The election is in four months away, which is an eternity in politics.

It is likely Michelle Lujan Grisham began running commercials so early to protect and preserve her overwhelming landslide in the primary and to keep Democrats motivated and to protect the lead she already has.

The next faze now will be for Pearce to start unloading all the negativity he can on Michelle Lujan Grisham.

No matter what voters say about them, negative ads work and for Pearce to have any hope of closing the gap, he will have to go negative.

Brace yourself for one expensive and nasty general election race.

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Pete Dinelli was born and raised in Albuquerque, New Mexico. He is of Italian and Hispanic descent. He is a 1970 graduate of Del Norte High School, a 1974 graduate of Eastern New Mexico University with a Bachelor's Degree in Business Administration and a 1977 graduate of St. Mary's School of Law, San Antonio, Texas. Pete has a 40 year history of community involvement and service as an elected and appointed official and as a practicing attorney in Albuquerque. Pete and his wife Betty Case Dinelli have been married since 1984 and they have two adult sons, Mark, who is an attorney and George, who is an Emergency Medical Technician (EMT). Pete has been a licensed New Mexico attorney since 1978. Pete has over 27 years of municipal and state government service. Pete’s service to Albuquerque has been extensive. He has been an elected Albuquerque City Councilor, serving as Vice President. He has served as a Worker’s Compensation Judge with Statewide jurisdiction. Pete has been a prosecutor for 15 years and has served as a Bernalillo County Chief Deputy District Attorney, as an Assistant Attorney General and Assistant District Attorney and as a Deputy City Attorney. For eight years, Pete was employed with the City of Albuquerque both as a Deputy City Attorney and Chief Public Safety Officer overseeing the city departments of police, fire, 911 emergency call center and the emergency operations center. While with the City of Albuquerque Legal Department, Pete served as Director of the Safe City Strike Force and Interim Director of the 911 Emergency Operations Center. Pete’s community involvement includes being a past President of the Albuquerque Kiwanis Club, past President of the Our Lady of Fatima School Board, and Board of Directors of the Albuquerque Museum Foundation.