New Mexico Film Industry Direct Spending Down; Writers Guild of America And SAG-AFTRA Strike Could  Be Death Blow To New Mexico’s Film Industry

On April 7, Governor Michelle Lujan Grisham signed into law House Bill 547 passed during the 2023 legislative that progressively increases the annual cap on film industry tax credits from $110 million to $160 million over the next 5  fiscal years. The law took effect on July 1. The law promises to stimulate further growth and employment in New Mexico’s film industry throughout the next decade, with estimates projecting the creation of thousands of jobs. New Mexico Film Office Director Amber Dodson said that the increase will prevent a backlog of rebates and that it will  foster the continued growth of film and television productions in the state.

House Bill 547 introduced adjustments that exempt resident principal performers from a $5 million credit cap per production. The ultimate goal is to incentivize the casting of local talent for leading roles. The above-the-line credit cap for New Mexico Film Partners, including Netflix, NBCUniversal, and 828 Productions, was  increased from $5 million to $15 million per production. The legislation further introduces a maximum total credit cap of $40 million per fiscal year.

Rural New Mexico will greatly benefit from the new legislation. House Bill 547 increases the rural uplift incentive from 5% to 10% and redefines the zoning to at least 60 miles from the city hall of each county. This will prove a major boon for rural communities including Doña Ana County, McKinley County, and the Mescalero Apache Reservation.

The legislation also ushers in more restrictive terms for the Nonresident Crew Exception Program (NRCE). However, New Mexico Film Partners will see added benefits. NRCE offers productions the ability to hire nonresident below-the-line crew at a reduced credit, with restrictions differing depending on the production company’s partnership with the state.


On July 18, Governor Michelle Lujan Grisham announced that New Mexico’s  film industry spent more than $794 million in the state from July 1, 2022, through June 30, 2023. The $794 million in direct spending is down from fiscal year 2022, which had a record high of $855.4 million. Over the last 3 fiscal years, film industry spending in the state was over $2.2 billion.

Though in fiscal year 2023, the direct spending for productions receiving the credit is $16.5 million, which is down from the $50 million in fiscal year 2022.

The rural uplift credit, which gives a production an extra 5% in rebates for filming at least 60 miles outside the Albuquerque/Santa Fe corridor, continued to bring productions to every corner of the state.

Despite the decline in direct spending, Governor Lujan Grisham said this in a statement:

“The investments in New Mexico by the film and media industry are delivering higher wages and creating cascading positive economic impacts in communities large and small across the state. … Our continued efforts to create a thriving and robust film industry means more money in the pockets of New Mexico families and businesses.”


According to the New Mexico Film Office, the state hosted 85 productions in fiscal year 2023, down from 109 total productions in fiscal year 2022. The data released by the film office shows that median hourly wages for industry workers was $35.51 in fiscal year 2023, up from $29.36 the prior year.

New Mexico-based productions include Nickelodeon’s “The Loud House” franchise, Walt Disney Pictures’ untitled reimagining of “Alexander and the Terrible, Horrible, No Good, Very Bad Day,” the upcoming Netflix series “American Primeval” and the feature “Rez Ball,” as well as second seasons of Amazon Studio’s “Outer Range” and AMC’s “Dark Winds.”

The state also saw “Better Call Saul” end its six-season run. Production for the AMC series had been steady from 2014 through 2022.  State-filmed series ABC’s “Big Sky: Deadly Trails” and The CW’s “Walker: Independence” premiered last fall, but were both canceled in their third and first season, respectively.


The New Mexico Media Academy, located in the Albuquerque Rail Yards, is scheduled to open in 2025. The academy will have a satellite campus in Las Cruces. Students at the academy will enter a competitive and growing film and television industry workforce.

Amber Dodson, New Mexico Film Office director, in statement said this:

“We are building our film, television and digital media ecosystem from the ground up, with a particular focus on staying competitive and not just being relevant but leading the way into the next frontier of how content is made. … Our best-in-class incentive, workforce, training programs, and soon, the film academy, are all essential to generating opportunity, access, and prosperity for New Mexican residents and businesses, which are the foundation of our sustainable, thriving industry.”

The link to news source reference material is here:


Prior to and despite the ongoing Writers Guild of America and SAG-AFTRA strike, New Mexico remains a hotspot for filming as Albuquerque, Santa Fe and Las Cruces were named to Movie Maker’s list of best places to live and work as a filmmaker. Currently, the industry is being impacted globally by the ongoing Writers Guild of America and  the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) strike and New Mexico is no different.

There is very little doubt that New Mexico film industry production crews, vendors and local businesses are dramatically beginning  to feel the crunch of lost revenues as film production in the state has come to a screeching halt. From all appearances, the end of the strike is nowhere in sight with the actors union SAG-AFTRA joining Writers Guild of America.


The last time the actors guild went on strike was in 1960 and  Ronald Regan was president of SAG-AFTRA. SAG’s strike ended on April 18, 1960, when the guild agreed to forego residual payments on films made prior to 1960 in exchange for receiving residuals on all films made from 1960 on as well as a one-time payment of $2.25 million from producers to form a SAG pension and health plan.

The writers’ strike, on the other hand, continued until June 12, 1960, when the WGA agreed to a groundbreaking new deal. Gains for the guild included the first residuals for theatrical motion pictures (payments of 1.2% of the license fee when features were licensed to television), an independent pension fund and industry health insurance plan, and 4% residuals for both domestic and foreign television reruns.

The link to quoted news source material is here


The issues being dealt with in the current strike are far more complicated than what happened in 1960. The entire film and production industry is now completely shut down, not only in New Mexico, but globally.  Thousands of unionized New Mexico film workers and writers are standing down in support.

The current strike will not likely be resolved any time soon and may drag on for months if not at least a full year or more. At the core of the dispute is the use of artificial intelligence and how it is used and who benefits from it. What is being fought over are words, images and creation of  original productions that can be created without consent.

Ostensibly, what is happening is that the major studios including NETFLEX and NBC which do business in New Mexico are hellbent on starving out writers and actors. Only time will tell if the strike will be a major death blow to New Mexico’s film industry.

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Pete Dinelli was born and raised in Albuquerque, New Mexico. He is of Italian and Hispanic descent. He is a 1970 graduate of Del Norte High School, a 1974 graduate of Eastern New Mexico University with a Bachelor's Degree in Business Administration and a 1977 graduate of St. Mary's School of Law, San Antonio, Texas. Pete has a 40 year history of community involvement and service as an elected and appointed official and as a practicing attorney in Albuquerque. Pete and his wife Betty Case Dinelli have been married since 1984 and they have two adult sons, Mark, who is an attorney and George, who is an Emergency Medical Technician (EMT). Pete has been a licensed New Mexico attorney since 1978. Pete has over 27 years of municipal and state government service. Pete’s service to Albuquerque has been extensive. He has been an elected Albuquerque City Councilor, serving as Vice President. He has served as a Worker’s Compensation Judge with Statewide jurisdiction. Pete has been a prosecutor for 15 years and has served as a Bernalillo County Chief Deputy District Attorney, as an Assistant Attorney General and Assistant District Attorney and as a Deputy City Attorney. For eight years, Pete was employed with the City of Albuquerque both as a Deputy City Attorney and Chief Public Safety Officer overseeing the city departments of police, fire, 911 emergency call center and the emergency operations center. While with the City of Albuquerque Legal Department, Pete served as Director of the Safe City Strike Force and Interim Director of the 911 Emergency Operations Center. Pete’s community involvement includes being a past President of the Albuquerque Kiwanis Club, past President of the Our Lady of Fatima School Board, and Board of Directors of the Albuquerque Museum Foundation.