On Tuesday October 13, Democrat Deb Haaland and Republican Gregg Hull filed campaign finance reports with the New Mexico Secretary of State covering the time period of September 8 through October 5. The Campaign finance reports filed reveal a sharp financial divide in the 2026 New Mexico’s race for governor. Democrat Deb Haaland has raised nearly three times as much as Republican Gregg Hull during the latest reporting period and ending it with more than five times the amount of available cash.
According to the Secretary if States Office, the Haaland campaign reported raising $1,910,870.49 and spending $2,502,405.07 from September 8 through October 5. The Haaland campaign closed with $2,837,260.02 in cash on hand.
According to the Secretary of States Office, the Hull campaign reported raising $643,834.89 and spending $631,690.84 from September 8 through October 5. The Hull campaign ended the period with $521,796.33 in cash on hand.
The two campaigns spent more than $3.1 million combined. The filings show that both candidates are spending their donations about as quickly as they are receiving them, with expenditures going primarily to digital and television advertisements.
Under New Mexico campaign finance laws, a candidate for governor can accept up to $12,400 from one donor during an election cycle.
Neither campaign reported loans or debt.
HAALAND CAMPAIGN DONATIONS AND EXPENDITURES
Democrat Deb Haaland would become the nation’s first female Native American governor if elected on November 3. Haaland is a former U.S. congresswoman and became the nation’s first-ever Indigenous cabinet secretary during Joe Biden’s presidency. Haaland has tapped into a national fundraising network of progressive donors to power her campaign and has drawn on her national profile to outraise both her primary and general election opponents by large margins.
In total, Deb Haaland has raised nearly $20 million across the primary and general elections, including more than $6.4 million during the general election. As October 13, 2026, the Secretary of States office reported the Deb Haaland has raised for her entire campaign total contributions of $19,215,366.09, with total expenditures of $16,378,076.07, in-kind contributions of $74,624.64 with a current debt Balance of $0.0 and a current cash balance of $2,837,260.02
The Deb Haaland campaign received roughly $1.9 million covering the time period from of September 8 through October 5 from a little more than 34,000 donations. That amounts to an average donation of roughly $55. A Haaland campaign spokesperson said the average online contribution to the Haaland campaign in this report was $21.76 with 96% of online contributions being under $100 and there were 7,521 first-time online donors. The new campaign filings reveal that just 17% of Haaland’s donors are state residents. A little more than 6,000 donations came from donors with California addresses compared with fewer than 5,900 donations from New Mexico residents.
The Deb Haaland campaign reported 28 donations of the maximum amount from one donor of $12,400 at totaling $347,200 for the time period from September 8 through October 5. Those contributions came from individuals, businesses, labor organizations, tribal interests and political action committees.
The $12,400 maximum-level donors listed in Haaland’s report are:
- New Mexico Federation of Labor, AFL-CIO
- Candida Covington
- John Wertheim (husband of Bianca Wertheim, the Haaland campaign treasurer}
- Devon Energy Production Company
- Occidental Petroleum
- Olivia Walton
- Sergio Saenz
- Motorola Solutions Political Action Committee
- IBEW PAC Voluntary Fund
- Stahmanns Inc.
- George Martin (Game of Thrones author)
- Jana Singleton
- Paul Blanchard (Downs race Track and Casino)
- Leigh Ann Blanchard (wife of Paul Blanchard)
- Mescalero Apache Tribe
- Michelle Maestas
- Rudy Andrew Guzman (Owner of Guzman Construction)
- Tanya Kiehne
- United Food and Commercial Workers
- New Mexico Gas Company
- Doug Campbell
- Laurie Michaels
- NEA Fund for Children and Public Education
- Barbara Serna
- Global Financial Strategies Group
- Ashish Patel
- Bill Bloomfield
- Zane Kiehne
The Deb Haaland Campaign four largest payments went to Sage Media Planning & Placement for television airtime and production. Those payments totaled $1,408,621.98:
- $405,542.89 on Oct. 1
- $388,461.02 on Sept. 16
- $314,474.53 on Sept. 10
- $300,143.54 on Sept. 23
Other major Deb Haaland campaign expenses included:
- $228,833.57 to Mission Wired
- $147,000 to the Democratic Party of New Mexico
- $100,000 to The Perkey Group
- $80,000 to the Democratic Party of New Mexico
Deb Haaland said this in a statement about her campaign donations:
“I know firsthand how hard people work to earn every paycheck, and I am deeply grateful for everyone that shares my vision for New Mexico.”
Haaland said her priorities include lowering the cost of living and opposing policies advanced by President Donald Trump. Haaland also said she would continue traveling across New Mexico and meeting directly with voters through November.
HULL CAMPAIGN DONATIONS AND EXPENDITURES
As October 13, 2026, the Secretary of States office reported the Gregg Hull Campaign has raised for the entire campaign total contributions of $2,532,391.01, has had Total Expenditures of $2,010,594.68 with In-Kind Contributions of $104,437.20 with a $0.00 Current Balance and a
Current Cash Balance $521,796.33.
The Hull campaign received about $634,000 during the time period from of September 8 through October 5 from 1,400 donations which averages to roughly $450 per donation. The new campaign filings reveals that 99% of Hull’s donors come from New Mexico.
The Hull Campaign reported 11 contributions at the $12,400 maximum limit allowed totaling $136,400 for the time period from September 8 through October 5. His maximum-level donors included corporations, businesses, individuals and a local Republican organization:
- Chase Oil Corporation
- Republican Party of Lincoln County
- Fair and Square Builders LLC
- Melloy Brothers Enterprises Inc.
- Bertrand Parnall (Prominent Personal Injury attorney)
- Marta Parnall (Wife of Bert Parnell)
- Parnall Law Firm LLC
- Mary Featherstone
- Rob Sneed
- John Obermiller
- Sanna Obermiller
Hull’s campaign made three payments totaling $420,000 to Red Surge for television and cable airtime and production:
- $180,000 on October 1
- $161,735 on October 1
- $78,265 on October 1
Major Hull campaign expenses include $60,643 in combined payments to the Republican Party of New Mexico for literature and mailings, nearly $31,000 to Peakland Strategies for consulting and $25,000 to Perez & Associates for consulting.
Hull said this about Haaland’s fundraising advantage:
“We’ve spent millions and millions and millions less than our opponent to be basically in a neck-and-neck race … We’re spending our money very effectively, and we’re getting our message out to the voters across New Mexico. … When you’re fundraising across the nation [like Haaland has], that brings in a much larger cash pool than what you’re going to find in New Mexico.”
Gregg Hull claimed more than 95% of his contributions throughout the campaign have come from New Mexico donors.
The next campaign finance reports are due October 29 and will cover campaign activity from October 6 through October 27. They will provide the final campaign-finance snapshot before voters choose New Mexico’s next governor.
Links to other quoted relied upon news sources other than filed campaign finance reports are here:
HAALAND’S LEAD OVER HULL REMAINS STEADY IN POLLS
On Sunday, October 11, with just 23 days left before the November 3 general election for New Mexico Governor the Albuquerque Journal Published its second and final election poll in the 2026 race for Governor. The Journal poll found 49% of likely voters surveyed said they plan to vote for Democrat Deb Haaland, who is seeking to become the first Native American woman elected governor in the nation’s history. Meanwhile, 42%of voters said they plan to vote for Republican Gregg Hull, the former Rio Rancho mayor who would be the first Republican to win a statewide race in New Mexico since 2016. The remaining 9% of voters surveyed said they were undecided or did not know who they would vote for in the November general election.
On October 5, one month before the November 3 general election, KOB-4 released the results of a scientific poll taken of 800 registered and likely voters in the ’26 New Mexico Governor’s race between Democrat Deb Haaland and Republican Greg Hull. The Poll was conducted exclusively for KOB-4 by Survey USA. The poll was taken from September 25 to September 30. The poll reveals that Democrat Deb Haaland leads Republican Gregg Hull 47% to 41% in the race for Governor with 12% of likely voters undecided. The links to quoted or relied upon news sources are here:
https://www.kob.com/new-mexico/kob-poll-finds-haaland-leading-hull-by-6-points-in-head-to-head-race/
https://results.surveyusa.com/client/PollReport.aspx?g=6e6ded19-6ad8-4379-8fa9-6a15dfa99052
On Sunday, August 30, the Albuquerque Journal Published its first poll in the 2026 race for Governor. The Journal poll found 49% of likely voters surveyed said they plan to vote for Democrat Deb Haaland. Meanwhile, 43% of voters said they plan to vote for Republican Gregg Hull, the former Rio Rancho mayor who would be the first Republican to win a statewide race in New Mexico since 2016. The remaining 8% of voters surveyed said they had not yet decided on who they would support in the November general election. The overall 6-point margin separating Deb Haaland and Greg Hull in the Journal Poll mirrors the final margin of New Mexico’s 2022 gubernatorial race between Democrat Incumbent Governor Lujan Grisham and Republican Mark Ronchetti.
The two Albuquerque Journal Polls and the one KOB 4 poll showing that Deb Haaland is leading Greg Hull by 6% or 7% in the three polls but falling short of the magical 50% plus one margin to win reflects that the race for Governor is close to being over and the trajectory of the race still remains that Deb Haaland will win decisively on November 3. To win outright, Haaland has to only secure 1% of the 9% undecided. For Hull to turn things around and win he would have to secure all 9% of the undecided which is not at all likely. The 6% to 7% Haaland lead in the three polls is essentially identical to the margin Democrat Governor Michelle Lujan defeated Republican Mark Ronchetti in her bid for a second four year term. In 2022, Governor Lujan Grisham did not garner 50% in polling until late in October, 2022.
COMMENTARY AND ANALYSIS
Simply put, Republican Gregg Hull is facing an uphill battle in a very Democratic leaning state. Haaland is the former U.S. Interior secretary under President Joe Biden and a former congresswoman. Haaland is a national figure with respect to her fundraising ability and the historical nature of her candidacy. She will be the first native American who would be elected governor. On the other hand, Gregg Hull is a virtual unknown throughout most of the State even though he was Mayor of Rio Rancho.
Haaland has tremendous support among women, Hispanics, Independent voters and highly educated voters and taken together they will decide the election. Then there is the matter of the national political mood that clearly favors Democrats thanks in large part to President Trump’s disastrous presidency, the Iran war he has started and his disastrous handling of the economy and his very low approval rating. Haaland’s candidacy has been significantly bolstered in New Mexico with the recent endorsement by former Democratic President Barack Obama.
As evidenced by Deb Haaland’s Democratic primary victory of 72.3% (156,861 votes) over Bernalillo County District Attorney Sam Bregman’s 27.7% (60,189), Democrats are highly motivated to vote for Deb Haaland and its highly unlikely they will change their minds and vote for Republican Hull. President Trump’s extremely high negatives in the state will also have a major impact motivating voter turn out in a deep blue Democrat state.
In the final analysis, it will be a combination of the independent voters, the progressive voters and the female and Hispanic voters, along with an expected high Democratic voter turnout because of Trump’s negatives, that will result in Deb Haaland being elected our next Governor.
Election day is November 3. Early voting began October 6 and goes to October 31, 2026 (county clerk offices October 6–16; expanded locations October 17–31; hours vary by location). Please vote!